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3D Customization Case Study

Sublimation Kings

This project demonstrates how interactive 3D visualization can enhance the online sportswear customization experience by making jersey design faster, clearer, and more engaging. Sublimation Kings wanted to expand their existing 3D Hockey Jersey Builder with additional shoulder styles while keeping the experience seamless for customers. The objective was to enable real-time switching between multiple jersey structures during customization, improving usability, personalization flexibility, and overall conversion confidence for online buyers.

Project Overview

Sublimation Kings aimed to extend their current 3D jersey configurator by introducing multiple shoulder variations within a single unified product experience. The solution needed to preserve garment accuracy, maintain fast web performance, and allow smooth switching between structural styles during customization.
  • Real-time shoulder switching
  • Unified product configuration
  • Optimized web performance

The Challenges

01

Creating new shoulder variations from an existing model without affecting garment fit or proportions

02

Maintaining accurate UV mapping across all printable jersey areas during structural modifications

03

Keeping complete 3D assets lightweight while preserving texture realism and fabric detail

04

Integrating multiple structural variants into a single seamless customization workflow

Our Solutions

We took a two-pronged approach:

Complete 3D Variant Development

  • Created square and triangle shoulder styles from the original round-shoulder base
  • Preserved garment proportions, fabric flow, and structural accuracy across all variants
  • Ensured clean UV mapping and print alignment for every jersey imprint area

Configurator Optimization & Integration

  • Optimized lightweight 3D assets for smooth real-time web performance
  • Integrated all shoulder styles into a single unified Zakeke product setup
  • Enabled instant switching between jersey structures during live customization

The Result

Sublimation Kings now delivers a fully integrated 3D hockey jersey customization experience with multiple shoulder styles available inside one seamless product journey. Customers can explore structural variations in real time while designing their jerseys, leading to stronger engagement and clearer purchase decisions. The optimized assets ensure fast performance, accurate print alignment, and dependable rendering across the client’s workflow.

Project Duration

15

Weeks

20+

Screens

Tools & Technologies