Get Started
3D Customization Case Study

Boulvok handbag

This CGI project showcases how one CGI can skyrocket your brand’s sales, as the client (Boulvok) asked for the second CGI animation days after the first one’s success. Gone are the days when we used to film traditional ads, investing $$$ on photographers and camera equipment, now all and more can be achieved using CGI/VFX, like the CGI animation we created for Boulvok was nearly impossible using traditional marketing.

Project Overview

Boulvok, a stylish handbag brand for women, approached us for rebranding and advertising their handbags through CGI & VFX animation. This was a complex task requiring detailed 3D product modeling of all of their 6 handbags and finally showcasing all of their handbags in a single CGI animation. 

The Challenges

01

Detailed 3D Modeling of 6 handbags so that the structure is the same

02

Textures on each bag’s parts must match and should be of the same quality

03

 

Motion/Camera tracking for the provided footage should be accurate.

04

HDRI, 3D lighting setup, shadows, and reflections for the CGI must be realistic.

Our Solutions

We took a two-pronged approach:

3D Product Design & Modeling

  • Created a detailed 3D model for each product with proper structure using Blender
  • Approved the models by the client and optimized each 3D model.
  • 3D Product Models (360 Degree Animation)

Texture Mapping & Detailing

  • Created and applied textures provided by the client inside Blender
  • Created UV Maps so that the textures can be properly applied.
  • Adjusted lighting and shaders to achieve a realistic, tactile look Created custom shaders where needed.

3D Motion Tracking & Scene Setup

  • Motion tracked the footage provided by the client accurately without any camera tracking issues.
  • Managed to set up proper shadows, lighting, HDRI, and reflections for the final CGI scene Motion Tracked Scene (Blender)

CGI/VFX Animation

  • Implemented the script for the CGI animation realistically provided by the client.
  • Rendered animation from Blender with a 200-sample size for high-quality output.
  • Delivered 2 variations for the CGI animation for the client to choose.

The Result

Delivered a realistic mixed reality 3D CGI animation for Boulvok’s ad campaign, adding a striking “Wow” factor. The client was highly impressed and quickly commissioned a second project for the same handbag line.

Project Duration

15

Weeks

20+

Screens

Tools & Technologies