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UI/UX Design Case Study

Revamping the Knockout Fight Gear Shopify Store

We are an online store offering gear and apparel for fighters who practice.

We supply fighters, coaches, martial arts schools, and even home gym warriors.

Project Overview

Knockout Fight Gear is a brand that creates custom fight gear for athletes and enthusiasts. They needed a Shopify store that not only matched their bold identity but also allowed users to fully customize gear in real time, just like their top competitors.

The Challenges

01

Build a custom product customization flow similar to a major competitor

02

Integrate complex dynamic pricing based on user selections

03

Ensure the shopping experience was simple, fast, and on-brand

04

Maintain clean visuals and usability across devices

Our Solutions

see how we’ve helped these businesses transform their online presence and achieve remarkable results.

UI/UX Design Overhaul

  • Designed a sleek interface based on the client’s mockups
  • Maintained brand consistency with fonts, colors, logos, and imagery
  • Used an intuitive, mobile-friendly layout to simplify the buying journey

Interactive Product Customizer

  • Built a React-based product customizer for selecting sizes, colors, and designs
  • Integrated real-time pricing updates based on selections
  • Displayed a clear breakdown in the Add to Cart summary

Enhanced Checkout Experience

  • Streamlined the cart view with clear summaries of customizations and total costs
  • Used visual cues and friendly messaging to guide users smoothly to checkout

Brand Consistency & Optimization

  • Highlighted high-quality visuals of gear
  • Ensured every touchpoint, from homepage to checkout, aligned with Knockout’s premium brand identity

The Result

Delivered a user-friendly customization experience that boosted engagement, improved conversions through dynamic pricing, and earned praise for its intuitive shopping journey.

Project Duration

15

Weeks

20+

Screens

Tools & Technologies