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WordPress Case Study

Modernizing Medallion Rug Gallery’s WordPress/WooCommerce Store

By consolidating two disconnected platforms into a single, fully optimized WordPress/WooCommerce experience, we helped Medallion Rug Gallery enhance performance, improve user experience, and create a more elegant and scalable solution for both their team and their customers.

Project Overview

Medallion Rug Gallery, a premium luxury rug retailer, approached us with a complex challenge: merge two separate websites — one for showcasing products and another for purchasing — into a unified, performance-optimized WordPress/WooCommerce platform. With over 3,000 products and a need for personalized sales flows, this project was as technical as it was visual.

 

The Challenges

01

Two disconnected websites causing confusion in user journey

02

Over 3,000 rugs to migrate, optimize, and filter effectively

 

03

 

High-resolution media and slow speeds impacting mobile experience

 

04

SEO and admin workflows were outdated and inefficient

Our Solutions

We took a two-pronged approach:

Full CMS Migration + UI/UX Overhaul

  • Rebuilt the site from a custom PHP setup into WordPress
  • Created a cohesive experience with modern design, consistent branding, and responsive layouts
  • Built 20+ page templates including custom layouts for interior design, collections, and educational blog content

Unified Product Gallery + Purchase Flow

  • Merged two websites into one intuitive, WooCommerce-powered platform
  • Enabled visitors to view, filter, favorite, and request pricing — all in one place
  • Created a hybrid eCommerce model where collectible rugs prompt a “Request Price” flow, and other rugs are buyable directly

Advanced Filtering & Product Structure

  • Integrated a powerful frontend filter based on 13+ product attributes (style, size, weave, foundation, condition, etc.)
  • Developed custom taxonomies and backend management tools for bulk uploads and edits
  • Built a wishlist system for logged-in users to save favorites

Performance Optimization + SEO Strategy

  • Compressed high-resolution images without sacrificing quality
  • Applied Google Core Web Vitals best practices for speed
  • Enabled full metadata and structured data control via the admin dashboard

Custom “Request for Price” Workflow

  • No prices shown for premium collectible rugs
  • Users submit request forms → Admin receives instant alert → Custom invoice is sent securely via payment link
  • Seamlessly blends storytelling, luxury presentation, and conversion strategy

The Result

Delivered a unified shopping experience, allowing customers to explore and purchase rugs in one seamless journey. Optimized galleries led to 40% faster load times, while improved inventory tools simplified managing 3,000+ items. A “Request for Price” model boosted inquiries on premium listings, and enhanced mobile UX reduced bounce rates and extended session durations.

Project Duration

15

Weeks

20+

Screens

Tools & Technologies