This project highlights how Inthevisual combined visual design, BigCommerce development, and user-centered customization to elevate Goldpaw’s digital presence. The result is a more engaging, mobile-optimized, and brand-aligned shopping experience that supports future scalability.
Goldpaw is a premium pet apparel brand offering sustainable, high-quality clothing for dogs. As their product line and audience expanded, they turned to Inthevisual (ITV) to revamp their BigCommerce store with a cleaner UI, enhanced product customization, and a mobile-first shopping experience.
Translate Goldpaw’s eco-conscious identity into a compelling digital experience
Enable product customization for multiple sizes, colors, and styles
Improve mobile experience for a growing audience of mobile shoppers
Streamline navigation and product discovery while maintaining visual warmth
We took a two-pronged approach:
Improved engagement with customization tools that increased time on product pages. Mobile-specific optimizations boosted conversions, while a consistent, eco-aligned experience strengthened brand trust
Weeks
Screens
